Concord, NC — World Racing Group and 4D Media, Inc., announced today that MyRaceLife.com will be the presenting sponsor of the inaugural UMP DIRTcar Roundup at I-55 Raceway.
The four-day event dubbed the “Party in Pevely” by NASCAR Sprint Cup driver and track owner Ken Schrader will feature all eight divisions of UMP DIRTcar Racing during the course of the Oct. 15-18 extravaganza in the St. Louis suburb.
“It’s easy to see that UMP DIRTcar Racing is the heart of Grassroots racing and MyRaceLife.com aims to provide those Grassroots fans and competitors a place on the Internet to connect and share thoughts, pictures and videos,” said Thomas N. Carter, CEO of 4D Media. “MyRaceLife.com is Built By Racers and Driven By Fans(TM), just like DIRTcar Racing, which makes our partnership a perfect fit.”
The UMP DIRTcar Roundup By MyRaceLife.com will put each of the sanctioning body’s eight divisions — UMP DIRTcar Late Models, Open Wheel Modifieds, Pro Late Models, Sportsman, Limited Modifieds, Street Stocks, Factory Stocks and 4-Cylinders — in the spotlight over four days.
“There are more than 120 member tracks, 5,000 competitors and millions of fans in DIRTcar Racing, and it makes sense to partner with MyRaceLife.com on our biggest event of the year,” said World Racing Group Chief Marketing Officer Ben Geisler. “MyRaceLife.com gives competitors, fans and track operators an easy way to keep in touch with each other, which only compliments what we are doing with our all new DIRTcar.com site and makes our entire community stronger.”
About 4D Media, Inc.
4D Media, Inc. is a leading multimedia company that combines proprietary analytics with web 2.0 technology to deliver a new level of connectivity among operators, sponsors and consumers, primarily targeted at the $3.5B North American motorsports market. While similar to other social networks in the ability to help groups connect and communicate, 4D Media provides a unique and targeted functionality to enable online execution and internet communication of real life activities, such as scheduling, registrations, standings, and sponsorships. The company has developed a wide array of multimedia marketing solutions that it delivers through Internet, CD/DVD-ROM and mobile applications, including a social community dedicated to motorsports, MyRaceLife.com. For further information please visit http://www.4dmediainc.com.
About MyRaceLife.com.
MyRaceLife.com is the online social community dedicated to motorsports. The site is built on a state-of-the-art platform that bridges all racing constituencies — track owners, teams, drivers, sponsors and fans — with blogs, videos and more. MyRaceLife.com caters to each member’s interest in motorsports, delivering technology-enabled tools which allow all members of the racing community to get more out of motorsports. For more information, please visit http://www.MyRaceLife.com.
About World Racing Group, Inc.
World Racing Group, Inc. (OTCBB: WRGI), a sports entertainment company, is a world leader in the sanctioning and promotion of dirt track auto racing. WRGI, based in Concord, N.C., owns and operates the three highest profile national touring series for dirt track racing in the United States:
• The Advance Auto Parts World of Outlaws® Sprint Car Series
• The World of Outlaws Late Model Series(SM)
• The Advance Auto Parts Super DIRTcar Series™
World Racing Group sanctions more than 4,900 local and regional dirt track racing events in the United States and Canada at 126 tracks each year under the DIRTcar™ Racing brand. In addition, World Racing Group owns and/or operates seven premier dirt track speedways. WRG races can be heard online at DIRTVision.com®.
To learn more about World Racing Group, visit worldracinggroup.com.
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